Retail Business Kit For Dummies - Couverture souple

Segel, Rick

 
9780470293300: Retail Business Kit For Dummies
Couverture souple
ISBN 10 : 0470293306 ISBN 13 : 9780470293300
Editeur : For Dummies, 2008

Synopsis

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace―from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to:

  • Launch a successful independent retail business
  • Create a Web site that shines
  • Connect with customers and increase sales
  • Handle legal and accounting issues
  • Design stores that really work
  • Practice the 10 keys to retail selling
  • Use management practices proven in the trenches
  • Make visual merchandising work for you

Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!

Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Rick Segel, CSP is an international retail expert and author of 8 books on retailing. Segel is the Online Retail Marketing Expert for Staples.com and is the creator of the highly acclaimed Retail Awards Program in Massachusetts. His weekly column is read by more than 10,000 retailers worldwide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
For Dummies
Date d'édition
2008
Langue
anglais
ISBN 10 
0470293306
ISBN 13 
9780470293300
Reliure
Broché
Numéro d'édition
2
Nombre de pages
416
Coordonnées du fabricant
non disponible
Personne responsable
non disponible