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The Cool Factor: Building Your Brand's Image Through Partnership Marketing - Couverture rigide

Breckenfeld, Del

 
9780470371961: The Cool Factor: Building Your Brand's Image Through Partnership Marketing
Couverture rigide
ISBN 10 : 047037196X ISBN 13 : 9780470371961
Editeur : John Wiley & Sons Inc, 2008

Synopsis

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender®  Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

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À propos de l'auteur

Del Breckenfeld is Directorof Entertainment Marketing at Fender Musical Instruments Corp., the biggest name in electric guitars, amplifiers, and musical products. Before coming to Fender, he worked for Dean Guitars, where he developed a groundbreaking promotional program for Anheuser-Busch, working with some of the most astute marketers in the world. Through his career, he has worked with some of the biggest names in music, movies, and TV and has been involved in promotional campaigns with some of the world's most successful and best-known brands, allÊwhile learning the ins and outs ofÊpartnership marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2008
Langue
anglais
ISBN 10 
047037196X
ISBN 13 
9780470371961
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible