Designing Brand Identity: An Essential Guide for the Whole Branding Team - Couverture rigide

Wheeler, Alina

Couverture rigide

ISBN 10 : 0470401427 ISBN 13 : 9780470401422

Editeur : John Wiley & Sons Ltd, 2009

Synopsis

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts

A propos du livre

À propos de l'auteur

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences. Wheeler is passionate about her subject, and speaks to groups large and small around the world, from Beijing to Bucharest.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0470401427
• ISBN 13: 9780470401422
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible