News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News - Couverture souple

Anderson, Bonnie

 
9780470401774: News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News
Couverture souple
ISBN 10 : 047040177X ISBN 13 : 9780470401774
Editeur : Jossey-Bass, 2004

Synopsis

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right--it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day.

As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives--the real power in broadcast journalism--are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Bonnie M. Anderson is a twenty-seven-year news veteran who has won seven Emmy Awards and been a finalist for the Pulitzer Prize. She began her career as a print reporter for the Miami Herald, the Miami News, and Gannett Newspapers, and spent ten years at NBC News and close to ten at CNN. Anderson currently provides media training for executives, journalists, and other professionals.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass
Date d'édition
2004
Langue
anglais
ISBN 10 
047040177X
ISBN 13 
9780470401774
Reliure
Broché
Nombre de pages
284
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780787972851: News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News

Edition présentée

ISBN 10 :  0787972851 ISBN 13 :  9780787972851
Editeur : Jossey-Bass Inc.,U.S., 2004
Couverture rigide