Faith-Based Marketing: The Guide to Reaching 140 Million Christian Consumers - Couverture rigide

Hutchins, Bob; Stielstra, Greg

Couverture rigide

ISBN 10 : 0470422106 ISBN 13 : 9780470422106

Editeur : John Wiley & Sons Inc, 2009

Synopsis

Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

A propos du livre

À propos de l?auteur

BOB HUTCHINS runs Buzzplant, an Internet marketing agency that targets the faith and family market. He was instrumental in online marketing campaigns for the Christian hit movies The Passion of the Christ and The Chronicles of Narnia. Learn more at www.buzzplant.com.

GREG STIELSTRA is the author of PyroMarketing and was a marketing executive at the world's two largest Christian publishers, Thomas Nelson and Zondervan. At Zondervan, Stielstra was marketing director for Rick Warren's The Purpose-Driven Life, the fastest selling hardcover in American history. Learn more at www.pyromarketing.com.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2009
• ISBN 10: 0470422106
• ISBN 13: 9780470422106
• Reliure: Relié
• Langue: anglais
• Numéro d'édition: 1
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible