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The Rudolph Factor: Finding the Bright Lights That Drive Innovation in Your Business - Couverture rigide

Laurin, Cyndi; Morningstar, Craig

 
9780470451038: The Rudolph Factor: Finding the Bright Lights That Drive Innovation in Your Business
Couverture rigide
ISBN 10 : 0470451033 ISBN 13 : 9780470451038
Editeur : John Wiley & Sons Inc, 2009

Synopsis

The bestselling author of Catch! shares the innovation secrets that helped Boeing turn itself around from the brink of collapse

The Rudolph Factor tells the story of Boeing's spectacular turnaround through a discussion of principles and qualities that are transferable and replicable to any size or type of organization in any industry. Authors Cyndi Laurin and Craig Morningstar use the story of Rudolph the Red-Nosed Reindeer as an analogy to explore a corporate culture that managed to avoid disaster through progressive leadership; a highly participatory team-based culture; the development of an organizational constitution; and an alternative, aligned employee rewards structure. Using real-world lessons from Boeing's inspiring story, The Rudolph Factor shows companies how to nurture a culture centered around their "Rudolphs"-those out-of-the-box, creative employees who can serve as shining lights to lead organizations in accomplishing their goals. Applicable to anyone who runs a business of any size, this book shows readers how to find, nurture, and leverage the creativity of its employees to achieve a long-term competitive advantage.

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À propos de l'auteur

Cyndi Laurin, PhD, is an author, international keynote speaker, and founder of Guide to Greatness, LLC. She specializes in process improvement and performance man-agement. She is also the bestselling author of Catch!

Craig Morningstar is an experienced senior-level executive whose background includes positions at Southwest Airlines and Charles Schwab. He is also an entrepreneur who has founded, operated, and sold several companies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2009
Langue
anglais
ISBN 10 
0470451033
ISBN 13 
9780470451038
Reliure
Relié
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
Wiley-VCH GmbH
product_safety@wiley.com

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