The Price Advantage, 2nd Edition - Couverture rigide

Marn

Couverture rigide

ISBN 10 : 0470481773 ISBN 13 : 9780470481776

Editeur : Wiley, 2010

Synopsis

The Price Advantage The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues-and is now fully revised. Full description

A propos du livre

Quatrième de couverture :

Praise for THE PRICE ADVANTAGE, SECOND EDITION

"This book is a treasure a practical yet intellectually sound guide to pricing that is applicable to both large and small companies. Frankly, in all my years writing about economics and covering corporate decision making, I have not seen pricing strategy and tactics explained so clearly as in this book."
Michael Mandel, former chief economist, BusinessWeek, and Editor–in–Chief, Visible Economy LLC

"This book is both insightful and practical. Many companies overlook the substantial profit opportunities from smart pricing. The authors show you not only where to look for, but also how to capture and sustain those opportunities."
James M. Kilts, former chairman and CEO, The Gillette Company

"The Price Advantage is very straightforward and direct, with concise and easily applied coverage of each and every topic."
David J. Reibstein, Marketing Professor, The Wharton School

The Second Edition of The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available.

Based on in–depth, firsthand experience with hundreds of companies, as well as significant investments in new pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues.

The authors examine state–of–the–art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.

Présentation de l'éditeur :

A comprehensive look at creating pricing strategies that work in both good economic times and bad

Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today′s competitive and complex business environments. Based on in–depth, first–hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state–of–the–art approaches to analyzing and improving your own pricing strategy and execution.

• Explores the fundamental role of pricing infrastructure in achieving the price advantage
• Includes new topics such as software and information products pricing, lifecycle pricing, custom–configured products pricing, pricing of high–count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing
• Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps

Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

À propos de cette édition

• Éditeur: Wiley
• Date d'édition: 2010
• ISBN 10: 0470481773
• ISBN 13: 9780470481776
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 384