Economics of Strategy - Couverture souple

Besanko, David; Dranove, David; Schaefer, Scott; Shanley, Mark

Couverture souple

ISBN 10 : 0470484837 ISBN 13 : 9780470484838

Editeur : John Wiley & Sons Ltd, 2009

Synopsis

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A propos du livre

Quatrième de couverture :

Discover the art of strategic thinking Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer s highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm. The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter s Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit. Features of the Fourth Edition Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised. An updated chapter on business history covers the recent dot–com bubble. Presents economic principles without overemphasizing the math. Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking. The authors use Porter s Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis. Includes coverage of make or buy decisions (Chapters 2–4) and benefit and cost advantage and sustaining advantage (Chapters 11–13). Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States.

Quatrième de couverture :

DISCOVER THE ART OF STRATEGIC THINKING

This Third Edition of Besanko, Dranove, Shanley, and Schaefer s highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.

Offering in–depth, modern coverage of a broad range of topics, the Third Edition features expanded material on personnel economics, revised treatment of culture and power, in–depth coverage of competition in markets with network effects, detailed discussion of the opinion theory of investment, and updated coverage of diversification.

HIGHLIGHTS OF THE THIRD EDITION

• Presents economic principles without overemphasizing the math.
• Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking.
• The authors use Porter s Five Focus as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis.
• Includes coverage of make or buy decisions (Chapters 2–4) and benefit and cost advantage and sustaining advantage (Chapter 12–14).
• Fascinating examples bring the economic models to life. Many of the examples involve businesses outside the United States.

 

À propos de cette édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2009
• ISBN 10: 0470484837
• ISBN 13: 9780470484838
• Reliure: Broché
• Nombre de pages: 624