Economics of Strategy - Couverture souple

Besanko, David; Dranove, David; Schaefer, Scott; Shanley, Mark

Couverture souple

ISBN 10 : 0470484837 ISBN 13 : 9780470484838

Editeur : John Wiley & Sons Ltd, 2009

Synopsis

In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5 th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant . Armed with general principles, today's students-tomorrow's future managers-will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

A propos du livre

À propos de l?auteur

David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0470484837
• ISBN 13: 9780470484838
• Reliure: Broché
• Nombre de pages: 624
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible