Operations Management for MBAs - Couverture souple

Meredith, Jack R.; Shafer, Scott M.

Couverture souple

ISBN 10 : 0470485760 ISBN 13 : 9780470485767

Editeur : John Wiley & Sons Inc, 2009

Synopsis

Book by Meredith Jack R Shafer Scott M

A propos du livre

Présentation de l'éditeur

Focus on the Needs of the MBA Student! Meredith and Shafer introduce the key topics of operations management focusing on the needs of MBA students. Contemporary concepts of relevance to MBA students such as the balanced scorecard, core competency, mass customization, benchmarking, business process design, and enterprise resource planning (SAP) are also included. More importantly, the book is written with the marketing, finance, and other majors in mind, emphasizing how a basic understanding of operations is important to all career paths. Operations management for MBAs is also specifically designed to allow the professor to tailor their course around the students′ needs! The streamlined coverage of concepts provides the instructor with the opportunity to integrate additional materials into the course such as cases and readings, further enhancing student learning. Furthermore, having a text that solidly covers just the fundamental concepts provides students with the background needed to integrate these important supplementary materials. Key Features of the Text
∗ Focus is placed on the needs and skills of MBA students.
∗ The material is conceptual and strategic in nature making it more relevant and interesting to experienced students.
∗ Contemporary, real world topics such as revenue management, service defections, and supply chain management address students′ current needs.
∗ A condensed and inexpensive treatment of the material allows the instructor to economically add supplementary material.
∗ Quantitative material is presented only when it provides a better understanding of key concepts.

Quatrième de couverture

Take a strategic approach to OM!

Revised and updated, OPERATIONS MANAGEMENT FOR MBAs, 2/E guides you through all the basics of operations management from the balanced scorecard and cote competency, to mass customization, benchmarking, business process design, and neterprise resource planning (ERP).

Meredith and Shafer takes a strategic, conceptual view of OM, emphasizing the critical role OM plays in all career paths. The text′s clear and concise overview of key concepts makes it the perfect complement to cases and readings on OM.

Key features

• The material is conceptual and strategic in nature, making it more relevant and interesting to experienced students, while giving a comprehensive review of the subject to new students.
• Added a new chapter with in–depth information on the strategic aspects of Supply Chain Management.
• Added an extensive discussion and description of Goldratt′s concept of the Critical Chain.
• A supplemental section on The Beer Game, used in many MBA classes, has been included.
• Quantitative material is presented only when it provides a better understanding of key concepts.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0470485760
• ISBN 13: 9780470485767
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 440
• Coordonnées du fabricant: Wiley VCH Verlag GmbH; info@wiley-vch.de; ; Boschstraße 12; Weinheim; Baden-Württemberg; 69469; Allemagne