"This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts"--
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GAIL T. FAIRHURST is an award-winning professor of communication at the University of Cincinnati, where she teaches leadership and organizational communication. She has also been a speaker, management consultant, and executive coach for McDonald's, Boeing, Procter & Gamble, General Electric, State Farm Insurance, Merrill Lynch, and the Children's Hospital of Cincinnati, among other organizations.
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Vendeur : Firefly Bookstore, Kutztown, PA, Etats-Unis
Hardcover. Etat : Used Good. Wear to cover, bumped corners, pages tanned but clean and unmarked. Firefly sells new and used books through our store front. We try to add a detailed description to as many titles as possible. If you have questions regarding this title, please contact us. Photos available on request. N° de réf. du vendeur 516154
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Vendeur : Books for Life, LAUREL, MD, Etats-Unis
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Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
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Vendeur : Red's Corner LLC, Tucker, GA, Etats-Unis
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : New. N° de réf. du vendeur 6052363-n
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Hardcover. Etat : new. Hardcover. The Power of Framing shows leaders and managers how to tap into the power of language so they can persuade effectively and communicate credibly in todays business environment. According to professor and management consultant Gail Fairhurst, through framing we define the meaning of the situation here and now. Are we in a crisis? Is this situation merely a cause for concern? Should we be on red-alert? These are examples of how we frame the situations we face. When we connect with others through our framing, we shape reality. Whats more, if we manage meaning when others are unable, we emerge as leaders. Fairhurst draws examples from a wide range of sources including business, politics, sports, academia, and the arts to bring the concept of framing to life as an everyday communication skill. She includes a diagnostic instrument to help gauge your sensitivity to the framing concept. Fairhurst even dons her hat as an executive coach to tackle the common framing dilemmas that leaders face. The Power of Framing challenges leaders to take it up a notch by viewing framing as: A skill that leaders must master to communicate vision and set priorities A science that shows leaders how to think on their feet and frame on the spot An art form that leaders must hone like a craft with story, metaphor, argument, and visual images as their primary tools A set of emotions that leaders must deploy to complement their message An ethical response in order for leaders to achieve and maintain believability, and so much more The Power of Framing is a must-read for todays leaders, managers, and all those aspiring to these jobs. Its easy-to-read style and practice exercises make this a book youll turn to time and again to sharpen your most important communications. This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780470494523
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 6052363
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Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
Etat : new. N° de réf. du vendeur 9488ad68bb47a5c8914a26aa7185b7ee
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