The Power of Framing: Creating the Language of Leadership - Couverture rigide

Fairhurst, Gail T.

Couverture rigide

ISBN 10 : 0470494522 ISBN 13 : 9780470494523

Editeur : Jossey-Bass Inc.,U.S., 2010

Synopsis

"This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts"--

A propos du livre

À propos de l'auteur

GAIL T. FAIRHURST is an award-winning professor of communication at the University of Cincinnati, where she teaches leadership and organizational communication. She has also been a speaker, management consultant, and executive coach for McDonald's, Boeing, Procter & Gamble, General Electric, State Farm Insurance, Merrill Lynch, and the Children's Hospital of Cincinnati, among other organizations.

Détails de l'édition

• Éditeur: Jossey-Bass Inc.,U.S.
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0470494522
• ISBN 13: 9780470494523
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 288
• Coordonnées du fabricant: Easy Access System Europe Oü, 16879218; gpsr.requests@easproject.com; ; Mustamäe tee 50, 10621, Tallinn, Estonia; Tallinn; 10621; Estonie