The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media - Couverture rigide

Chaney, Paul

 
9780470499276: The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
Couverture rigide
ISBN 10 : 0470499273 ISBN 13 : 9780470499276
Editeur : John Wiley & Sons Inc, 2009

Synopsis

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.

  • Explains how you can use social media to grow your business and connect with consumers
  • Author Paul Chaney is a leading authority on blogging and social media
  • Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
  • Shows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Paul Chaney is President of the International Blogging and New Media Association, a nonprofit trade association dedicated to the advance of new media as an industry. He also works as Marketing Director for Bizzuka, a Web content management software company. He has worked as a professional blogger and frequently leads seminars and workshops on business blogging and social media. For more information, please visit www.thedigitalhandshake.com orwww.thesocialmediahandyman.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2009
Langue
anglais
ISBN 10 
0470499273
ISBN 13 
9780470499276
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne