Inbound Marketing: Get Found Using Google, Social Media and Blogs - Couverture rigide

Halligan, Brian; Shah, Dharmesh

 
9780470499313: Inbound Marketing: Get Found Using Google, Social Media and Blogs
Couverture rigide
ISBN 10 : 0470499311 ISBN 13 : 9780470499313
Editeur : John Wiley & Sons Ltd, 2009

Synopsis

Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. * Improve your rankings in Google to get more traffic * Build and promote a blog for your business * Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. * Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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À propos de l?auteur

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses "get found." He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School. Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
2009
Langue
anglais
ISBN 10 
0470499311
ISBN 13 
9780470499313
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781118094877: Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Edition présentée

ISBN 10 :  1118094875 ISBN 13 :  9781118094877
Editeur : John Wiley & Sons Inc, 2012
Couverture souple