The Constant Contact Guide to Email Marketing - Couverture rigide

Groves, Eric

 
9780470503416: The Constant Contact Guide to Email Marketing
Couverture rigide
ISBN 10 : 0470503416 ISBN 13 : 9780470503416
Editeur : Wiley, 2009

Synopsis

The leading email marketing firm shows you how to create high–impact, low–cost campaigns

Email marketing is an incredibly cost–effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy or an annoying waste of your customer′s time depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.

The Constant Contact Guide to Email Marketing presents best practices and relationship–building principles from America s leading email marketing firm. With over 280,000 small business and non–profit clients, Constant Contact is constantly testing and learning what works and what doesn′t, and it′s all here. There′s no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you′re starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.

Learn about:

  • Ten email pitfalls that will get your business into trouble
  • Ten things your customers expect you to do
  • The "soft" benefits of email marketing
  • Using email in combination with other marketing efforts
  • How four types of permissions can make or break your strategy
  • Building an email list that is valuable and effective
  • Creating valuable content
  • Choosing an effective, professional email format
  • Ensuring your emails are delivered, opened, and read

With The Constant Contact Guide to Email Marketing, you′ll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts giving you way more bang for your marketing buck.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Eric Groves is Senior Vice President of Global Market Development for Constant Contact.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2009
Langue
anglais
ISBN 10 
0470503416
ISBN 13 
9780470503416
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne