Introduction to Graphic Design Methodologies and Processes:Understanding Theory and Application - Couverture souple

Bowers, John

 
9780470504352: Introduction to Graphic Design Methodologies and Processes:Understanding Theory and Application
Couverture souple
ISBN 10 : 0470504358 ISBN 13 : 9780470504352
Editeur : Wiley, 2011

Synopsis

A concise, visually based introduction to graphic design methodologies

Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes

  • Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages
  • Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants--a transformative trend for design professionals
  • Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender

As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible--and inspiring.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

John Bowers is Chair of the Visual Communication Design Department at the School of the Art Institute of Chicago. He is a past board member of the Graphic Design Education Association (GDEA) and a frequent lecturer on design theory and issues.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2011
Langue
anglais
ISBN 10 
0470504358
ISBN 13 
9780470504352
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
Wiley VCH Verlag GmbH
info@wiley-vch.de

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