Managing Innovation, Design and Creativity - Couverture souple

Von Stamm, Bettina

Couverture souple

ISBN 10 : 0470510668 ISBN 13 : 9780470510667

Editeur : Wiley, 2008

Synopsis

Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

A propos du livre

À propos de l?auteur

Dr. Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include, BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, the National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon. Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.

Détails de l'édition

• Éditeur: Wiley
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0470510668
• ISBN 13: 9780470510667
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 590
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible