Supply Network Strategies - Couverture souple

Gadde, Lars-Erik; Hakansson, Hakan; Persson, Goran

Couverture souple

ISBN 10 : 0470518545 ISBN 13 : 9780470518540

Editeur : John Wiley & Sons Inc, 2010

Synopsis

Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this substantially revised, new edition, the authors examine the supply side of companies from a network perspective.

The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.

 

A propos du livre

À propos de l'auteur

Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Gothenburg, Sweden.

Håkan Håkansson is Professor of Marketing at BI Norwegian School of Management, Oslo, Norway.

Göran Persson is Professor of Business Logistics at BI Norwegian School of Management, Oslo, Norway.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0470518545
• ISBN 13: 9780470518540
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible