Articles liés à Marketing Research Kit for Dummies

Marketing Research Kit for Dummies - Couverture souple

Hyman, Michael; Sierra, Jeremy

 
9780470520680: Marketing Research Kit for Dummies
Couverture souple
ISBN 10 : 047052068X ISBN 13 : 9780470520680
Editeur : For Dummies, 2010

Synopsis

The tools you need to identify, obtain, record, and analyze data

Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.

  • Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups
  • Fully explains the process of sampling, analyzing data, and reporting results
  • Features tips on developing questionnaires for face-to-face, Internet, and postal surveys
  • Helps you keep an eye on your competition and analyze their results

When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Michael R. Hyman, PhD, is a Stan Fulton Chair and professor of marketing, the author of more than 100 published scholarly papers, and current member of nine journal editorial review boards.

Jeremy J. Sierra, PhD, is an assistant professor of marketing with a teaching interest in sports marketing and marketing research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
For Dummies
Date d'édition
2010
Langue
anglais
ISBN 10 
047052068X
ISBN 13 
9780470520680
Reliure
Broché
Nombre de pages
416
Coordonnées du fabricant
non disponible
Personne responsable
non disponible