Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage - Couverture rigide

Word, Jeffrey

Couverture rigide

ISBN 10 : 0470528346 ISBN 13 : 9780470528341

Editeur : Jossey-Bass Inc.,U.S., 2009

Synopsis

In order to defend themselves against commoditization and disruptive innovation, leading companies are now gaining competitive advantage through networked business models and tapping into talent from outside their company. Rather than implementing rigid "built-to-last" processes, organizations are now constructing more fluid "built-to-adapt" networks in which each member focuses on its differentiation and relies increasingly on its partners, suppliers, and customers to provide the rest.

With contributions by the biggest names in business network transformation, this book offers cutting edge research and an in-depth exploration of critical topics such as customer value, supply networks, product leadership, global processes, operations, innovation, relationship management, and IT.

The book also provides practical guidance for successfully engaging in BNT, and is filled with illustrative case studies from some of the world’s largest and most successful companies. It contains the vital information business leaders need to enable their companies to deliver faster innovation to customers at lower cost by sharing investments, assets, and ideas across their business networks. An essential resource for all business leaders, Business Network Transformation shows how to transform any business network to achieve competitive advantage and increase the bottom line.

Contributors include Geoffrey Moore, Philip Lay, Marco Iansiti, Mohan Sawhney, Ranjay Gulati, David Kletter, Venkat Venkatraman, John Hagel III, John Seely Brown, Gautam Kasthurirangan, Randall Russell, Henry Chesbrough, Jeffrey Dyer, and Andrew McAfee.

A propos du livre

À propos de l'auteur

Jeffrey Word is the director of the Center for Business Network Transformation and vice president of Product Strategy for SAP. He is a visiting professor at Instituto de Empresa in Madrid, where he teaches courses in supply chain innovation and technology strategy. He is the coauthor of Essentials of Business Processes and Information Systems and SAP Netweaver for Dummies, both from Wiley.

Détails de l'édition

• Éditeur: Jossey-Bass Inc.,U.S.
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0470528346
• ISBN 13: 9780470528341
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible