When the Headline Is You: An Insider's Guide to Handling the Media - Couverture rigide

Ansell

 
9780470543948: When the Headline Is You: An Insider's Guide to Handling the Media
Couverture rigide
ISBN 10 : 0470543949 ISBN 13 : 9780470543948
Editeur : Jossey-Bass, 2010

Synopsis

Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news is bad
  • Step-by-step strategies for managing hostile or relentless questions
  • Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

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À propos de l?auteur

JEFF ANSELL is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.

JEFFREY LEESON is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at jeffleeson@yahoo.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass
Date d'édition
2010
Langue
anglais
ISBN 10 
0470543949
ISBN 13 
9780470543948
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible