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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Couverture souple
Synopsis
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. * New case studies and current examples are included to illustrate the very latest in marketing and PR trends * Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube * Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility * David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
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À propos de l?auteur
DAVID MEERMAN SCOTT is an award-winning marketing strategist, conference speaker, and seminar leader. He is the author of World Wide Rave and the editor of The New Rules of Social Media series, also from Wiley.
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Edité par
John Wiley, 2010
ISBN 10 : 0470547812
ISBN 13 : 9780470547816
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
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John Wiley & Sons Ltd, 2010
ISBN 10 : 0470547812
ISBN 13 : 9780470547816
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New . & PR: How to Use Social Media, Blogs,)
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New . & PR: How to Use Social Media, Blogs,)
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John Wiley & Sons 28/01/2010, 2010
ISBN 10 : 0470547812
ISBN 13 : 9780470547816
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The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
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The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Edité par
Wiley & Sons, Incorporated, John, 2010
ISBN 10 : 0470547812
ISBN 13 : 9780470547816
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Edité par
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ISBN 10 : 0470547812
ISBN 13 : 9780470547816
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The New Rules of Marketing and PR
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ISBN 10 : 0470547812
ISBN 13 : 9780470547816
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Etat : Como nuevo. : Descubre las estrategias más efectivas para triunfar en el mundo del marketing y las relaciones públicas con 'Las Nuevas Reglas del Marketing y las Relaciones Públicas'. David Meerman Scott te guía a través del uso de redes sociales, blogs, comunicados de prensa, video online y marketing viral para conectar directamente con tus compradores. Esta edición revisada y actualizada te proporciona las herramientas y técnicas más recientes para destacar en el mercado actual y optimizar tu presupuesto. EAN: 9780470547816 Tipo: Libros Categoría: Negocios y Economía Título: The New Rules of Marketing and PR Autor: David Meerman Scott Editorial: John Wiley & Sons Ltd Idioma: en Páginas: 289 Formato: tapa blanda. N° de réf. du vendeur Happ-2023-12-07-64ff53af
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Edité par
John Wiley, 2010
ISBN 10 : 0470547812
ISBN 13 : 9780470547816
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