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Synopsis
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
- Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
- How to leverage the time and effort you invest in social media
- How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
JIM STERNE produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and a consultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
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John Wiley & Sons, 2010
ISBN 10 : 0470583789
ISBN 13 : 9780470583784
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment: 3 (New Rules Social Media Series)
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment: 3 (New Rules Social Media Series)
Edité par
Wiley, 2010
ISBN 10 : 0470583789
ISBN 13 : 9780470583784
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Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Edité par
Wiley, 2010
ISBN 10 : 0470583789
ISBN 13 : 9780470583784
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Couverture rigide
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Etat : Como nuevo. : Este libro es una guía para medir el éxito de las estrategias de marketing en redes sociales. Explica cómo aprovechar el tiempo y el esfuerzo invertido en redes sociales y cómo convencer a aquellos que temen las nuevas tecnologías de que las redes sociales son una herramienta valiosa para los negocios. El libro está lleno de ejemplos específicos de métricas que se pueden utilizar para guiar los esfuerzos de marketing en redes sociales a medida que surgen nuevos medios de comunicación. EAN: 9780470583784 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Social Media Metrics: How to Measure and Optimize Your Marketing Investment Autor: Jim Sterne Editorial: Wiley Idioma: en Páginas: 272 Formato: tapa dura. N° de réf. du vendeur Happ-2023-05-11-5d0a21a9
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Edité par
Wiley, 2010
ISBN 10 : 0470583789
ISBN 13 : 9780470583784
Ancien ou d'occasion
Couverture rigide
Vendeur : Hamelyn, Madrid, M, Espagne
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Etat : Como nuevo. : Este libro es una guía para medir el éxito de las estrategias de marketing en redes sociales. Explica cómo aprovechar el tiempo y el esfuerzo invertido en redes sociales y cómo convencer a aquellos que temen las nuevas tecnologías de que las redes sociales son una herramienta valiosa para los negocios. El libro está lleno de ejemplos específicos de métricas que se pueden utilizar para guiar los esfuerzos de marketing en redes sociales a medida que surgen nuevos medios de comunicación. EAN: 9780470583784 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Social Media Metrics: How to Measure and Optimize Your Marketing Investment Autor: Jim Sterne Editorial: Wiley Idioma: en Páginas: 272 Formato: tapa dura. N° de réf. du vendeur Happ-2022-05-19-ddeb7ef5
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
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John Wiley & Sons 16/04/2010, 2010
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)
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Hardcover. Etat : Very Good. Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780470583784
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Social Media Metrics : How to Measure and Optimize Your Marketing Investment
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (The New Rules of Social Media Series)
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
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