Social Media Metrics: How to Measure and Optimize Your Marketing Investment - Couverture rigide

Sterne, Jim

 
9780470583784: Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Couverture rigide
ISBN 10 : 0470583789 ISBN 13 : 9780470583784
Editeur : John Wiley & Sons Inc, 2010

Synopsis

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

  • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
  • How to leverage the time and effort you invest in social media
  • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

JIM STERNE produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and a consultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.

For more information, please visit JimSterne.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2010
Langue
anglais
ISBN 10 
0470583789
ISBN 13 
9780470583784
Reliure
Relié
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible