Implementing Value Pricing: A Radical Business Model for Professional Firms - Couverture rigide

Baker, Ronald J.

 
9780470584613: Implementing Value Pricing: A Radical Business Model for Professional Firms
Couverture rigide
ISBN 10 : 0470584610 ISBN 13 : 9780470584613
Editeur : Wiley, 2010

Synopsis

"The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws. This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital." Focused on the art of pricing commensurate with external value created, this volume uniquely views value as seen through the eyes of the customer. This is an essential resource for professionals in the accounting, law, IT, advertising, consulting, architectural, actuarial, and engineering fields."--

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À propos de l?auteur

RONALD J. BAKER is the author of Professional's Guide to Value Pricing, Sixth Edition, The Firm of the Future, Pricing on Purpose, Measure What Matters to Customers, and Mind Over Matter. He is founder of VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals around the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2010
Langue
anglais
ISBN 10 
0470584610
ISBN 13 
9780470584613
Reliure
Relié
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible