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The Association Guide to Going Global: New Strategies for a Changing Economic Landscape - Couverture rigide

Worth, Steven

 
9780470587898: The Association Guide to Going Global: New Strategies for a Changing Economic Landscape
Couverture rigide
ISBN 10 : 047058789X ISBN 13 : 9780470587898
Editeur : John Wiley & Sons Inc, 2010

Synopsis

Why going global is critical-and inevitable-for your association's growth and survival

Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.

  • Underscores how the advantages of changes outweigh the risks
  • How adapting to new market trends is an act that cannot, and should not, be avoided
  • Offers a problem-solution guide to potentially intimidating questions about the process
  • Explains how small associations may often have an advantage over large corporations due to flexibility
  • Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.

Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

STEVEN M. WORTH is President of Plexus Consulting Group, LLC and has extensive experience in assisting businesses, governments, and associations with their public affairs, government relations, and strategic planning needs. He also created the Association International Market Development (AIMD) and is the author of The Power of Partnership, a book examining the best practices of organizations in forming strategic partnerships.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2010
Langue
anglais
ISBN 10 
047058789X
ISBN 13 
9780470587898
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible