Articles liés à Marketing 3.0: From Products to Customers to the Human...
Synopsis
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
- Explains the future of marketing, along with why most marketers are stuck in the past
- Examines companies that are ahead of the curve, such as S. C. Johnson
- Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an MA from the University of Chicago and a PhD from MIT, both in economics. Kotler has an incredible international presence--his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit.
HERMAWAN KARTAJAYA is the founder and CEO of MarkPlus, Inc. and is one of the "50 Gurus Who Have Shaped the Future of Marketing" according to the Chartered Institute of Marketing, United Kingdom.
IWAN SETIAWAN is a senior consultant at MarkPlus, Inc. where he consults for clients on marketing strategies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 20,77
EUR 4,91 expédition depuis Royaume-Uni vers France
Destinations, frais et délaisAutres éditions populaires du même titre
Résultats de recherche pour Marketing 3.0: From Products to Customers to the Human...
Image d'archives
Marketing 3.0: From Products to Customers to the Human Spirit
Edité par
John Wiley & Sons, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Couverture rigide
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
No jacket. Etat : Bon. Ancien livre de bibliothèque. Sans jaquette. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. No dust jacket. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur F-491-059
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing 3.0: From Products to Customers to the Human Spirit
Edité par
John Wiley & Sons 25/05/2010, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780470598825
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing 3.0: From Products to Customers to the Human Spirit
Edité par
John Wiley & Sons 25/05/2010, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780470598825
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing 3.0: From Products to Customers to the Human Spirit
Edité par
Wiley, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Fine. N° de réf. du vendeur GOR008023133
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing 3. 0 : From Products to Customers to the Human Spirit
Edité par
Wiley & Sons, Incorporated, John, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 10420262-6
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing 3. 0 : From Products to Customers to the Human Spirit
Edité par
Wiley & Sons, Incorporated, John, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 4675564-6
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing 3.0: From Products to Customers to the Human Spirit
Edité par
John Wiley & Sons Inc, United States, New York, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005516785
Quantité disponible : 3 disponible(s)
Image d'archives
Marketing 3.0: From Products to Customers to the Human Spirit
Edité par
Wiley, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Couverture rigide
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00470598824-G
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing 3.0: From Products to Customers to the Human Spirit
Edité par
Wiley, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Couverture rigide
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M00470598824-V
Quantité disponible : 2 disponible(s)
Image d'archives
Marketing 3.0: From Products to Customers to the Human Spirit
Edité par
John Wiley and Sons, 2010
ISBN 10 : 0470598824
ISBN 13 : 9780470598825
Ancien ou d'occasion
Couverture rigide
Vendeur : Brit Books, Milton Keynes, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 4033563
Quantité disponible : 2 disponible(s)