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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions - Couverture souple
Synopsis
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
- Features fully updated information and case studies on landing page optimization
- Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
- Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Tim Ash is the CEO of SiteTuners, a firm that improves website conversion rates through landing page diagnosis and redesign, conversion consulting, A/B split and multivariate test plan creation, and client training/ mentoring. Tim has worked with hundreds of clients including Canon, Google, Expedia, CBS, Sony Music, Facebook, Cisco, and Coach. He is a highly regarded keynote and conference presenter, and the chairperson of Conversion Conference. Rich Page is an Optimization Consultant and Web Analytics Manager for a Fortune 500 company. Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses. All three authors are frequent speakers at online marketing conferences.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Edité par
Sybex, 2012
ISBN 10 : 0470610123
ISBN 13 : 9780470610121
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Couverture souple
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Edité par
Sybex, 2012
ISBN 10 : 0470610123
ISBN 13 : 9780470610121
Ancien ou d'occasion
Couverture souple
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Edité par
Sybex, 2012
ISBN 10 : 0470610123
ISBN 13 : 9780470610121
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs7290136932
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Edité par
Sybex, 2012
ISBN 10 : 0470610123
ISBN 13 : 9780470610121
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur wbs8689622481
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Landing Page Optimization : The Definitive Guide to Testing and Tuning for Conversions
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Wiley & Sons, Incorporated, John, 2012
ISBN 10 : 0470610123
ISBN 13 : 9780470610121
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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John Wiley and Sons, 2012
ISBN 10 : 0470610123
ISBN 13 : 9780470610121
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Paperback. Etat : Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 3957708
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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John Wiley & Sons Inc, United States, New York, 2012
ISBN 10 : 0470610123
ISBN 13 : 9780470610121
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006818861
Quantité disponible : 4 disponible(s)
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. N° de réf. du vendeur G0470610123I4N00
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