Convert!: Designing Web Sites to Increase Traffic and Conversion - Couverture souple

Hunt, Ben

 
9780470616338: Convert!: Designing Web Sites to Increase Traffic and Conversion
Couverture souple
ISBN 10 : 0470616334 ISBN 13 : 9780470616338
Editeur : Wiley, 2011

Synopsis

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials - your market, your proposition, and your delivery.
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
  • Learn how to use testing to improve your site's conversion rate.
  • Discover the holistic nature of web site optimization and why multiplicity matters.
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
  • Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2011
Langue
anglais
ISBN 10 
0470616334
ISBN 13 
9780470616338
Reliure
Broché
Nombre de pages
312
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
Etats-Unis
Personne responsable
non disponible