UnMarketing: Stop Marketing. Start Engaging. - Couverture rigide

Stratten, Scott

Couverture rigide

ISBN 10 : 047061787X ISBN 13 : 9780470617878

Editeur : John Wiley & Sons Ltd, 2010

Synopsis

From one of the leading experts in viral and social marketing-market your business effectively to today's customers For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.* Shows how to create a mindset and systems to roll out a new, 21st century marketing approach* Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray* Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!

A propos du livre

À propos de l'auteur

Scott Stratten is the President of Un-Marketing.com and is an expert in the types of viral, social, and authentic marketing which he calls "Un-Marketing." His clients' viral marketing videos have been viewed over sixty million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing-and just plain old good conversation. Visit un-marketing.com

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 047061787X
• ISBN 13: 9780470617878
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible