Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust - Couverture souple

Brogan, Chris; Smith, Julien

 
9780470635490: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Couverture souple
ISBN 10 : 0470635495 ISBN 13 : 9780470635490
Editeur : John Wiley & Sons Inc, 2010

Synopsis

The New York Times and Wall Street Journal bestseller–now in a new, updated paperback edition

Today′s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand′s influence, reputation, and, of course, profits.

In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high–level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.

  • New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
  • Authors both have a major presence on the social Web as well as years of online marketing and new media experience
If you want your business to succeed, don′t sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Chris Brogan is a leadingauthority on blogs, highly ranked by Technorati.com. With over ten years of blogging and media making under his belt, Chris is one of the most widely read and respected bloggers on social software and methods out there today.

Julien Smith has been involved in Web communities for the last ten years. He was among the first adopters of podcasting and nowactively works with startups to help build a trusted audience on the Web.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2010
Langue
anglais
ISBN 10 
0470635495
ISBN 13 
9780470635490
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780470743089: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Edition présentée

ISBN 10 :  0470743085 ISBN 13 :  9780470743089
Editeur : John Wiley & Sons Ltd, 2009
Couverture rigide