The Innovation Playbook: A Revolution in Business Excellence - Couverture rigide

Webb, Nicholas J.

Couverture rigide

ISBN 10 : 047063796X ISBN 13 : 9780470637968

Editeur : John Wiley & Sons Inc, 2010

Synopsis

A complete roadmap to a revolution in business excellence founded on innovation

Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.

• Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation
• Shares the 56 ways in which innovations fail
• Learn the success secrets of "Innovation Superstars"
• Reduce innovation failure and build speed to market

Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

A propos du livre

À propos de l?auteur

Successful inventor and author of the bestselling book. The Cost of Being Sick, NICHOLAS J. WEBB is the founder and President of Lassen Innovation, a full-service management and innovation consulting firm. As a Certified Management Consultant^® he provides consulting services to Honeywell and ITW Allergan as well as some of the country's top universities. Webb and his inventions have appeared on ABC, NBC, and Fox News. Nicholas Webb is also the author of the upcoming book,The Digital Media Innovation Playbook.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 047063796X
• ISBN 13: 9780470637968
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible