Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." -Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media ...Erik Qualman says it's about listening first, then selling." -Forbes "Erik Qualman has been doing his homework on the social media phenomenon." -The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." -Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." -Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." -Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
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Erik Qualman has helped grow the online marketing and e-business functions for several Top 100 brands over his sixteen-year career. He is currently the Global Vice President of Online Marketing for EF Education, the world's largest private educator, and an MBA Professor at the Hult International Business School. Qualman is also an International Fortune 500 Speaker and his blog socialnomics.com is listed by PCWorld Magazine as a Top 10 Blog to Boost Your Social Network Savvy. His video "Socialnomics: Social Media Revolution" was one of 2010's most viral on YouTube. Follow him on Twitter at @equalman and visit www.socialnomics.com.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Softcover. Etat : As New. Leichte Abnutzungen. Praise for Socialnomics highlights Erik Qualman's deep passion for social media and its impact on modern business. Experts emphasize the importance of listening before selling, as noted by Forbes, and acknowledge Qualman's thorough research into the social media phenomenon. The book is deemed essential for those looking to harness the power of the social graph rather than be overwhelmed by it. Trust in Qualman is underscored by Chris Brogan, who suggests that how one treats their mother reflects their character. Scott Galloway compares Qualman's influence on social media to that of Demming on quality and Drucker on management. This revised and updated guide explores the social media revolution, illustrating how online interactions significantly affect the economy and businesses. Traditional marketing strategies are becoming obsolete as online word of mouth, social search, and peer influence take center stage. The pressing question is no longer whether to engage with social media, but how effectively to do so. Join Erik Qualman in this insightful exploration of social media's business implications, and learn to leverage its power to boost sales, reduce marketing costs, and enhance direct communication with consumers. N° de réf. du vendeur 7de9790e-ebf2-4d3e-9e58-b792e359de0a
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Paperback. Etat : Very Good. Socialnomics: How Social Media Transforms the Way We Live and Do Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780470638842
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