Technology at the Margins: How IT Meets the Needs of Emerging Markets - Couverture rigide

Chutani, Sailesh; Rothenberg Aalami, Jessica; Badshah, Akhtar

 
9780470639979: Technology at the Margins: How IT Meets the Needs of Emerging Markets
Couverture rigide
ISBN 10 : 0470639970 ISBN 13 : 9780470639979
Editeur : Wiley, 2010

Synopsis

Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs

Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies.

  • Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs
  • Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies
  • Challenges businesses to rethink their uses of existing technologies

Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

SAILESH CHUTANI is the cofounder and CEO of Mobisante, Inc. where his goal is to democratize access to healthcare by making diagnostics affordable and accessible. He was formerly a senior director for external research at Microsoft where he pioneered open innovation and funded seminal work in mHealth and technology for the emerging markets. Chutani has also held leadership roles in growing new businesses and products within companies such as Hewlett-Packard, Oracle, Microsoft, and Transarc Corporation.

JESSICA ROTHENBERG AALAMI is the Managing Director of the Gobee Group. Her teams provide research insights and field expertise to global businesses, governments, practitioners and their partners. As a research scholar affiliated with the University of California, Berkeley Roundtable on the International Economy (BRIE), she works extensively in social and economic development and global corporate social responsibility (GlobalCSR). She holds degrees in economic geography and international political economy.

AKHTAR BADSHAH is a Senior Director of Global Community Affairs at Microsoft, where he administers the company's global community investment and employee programs. He also manages the Microsoft Unlimited Potential Community Technology Skills Program, a global initiative designed to help narrow the technology skills gap; and Technology for Social Good that supports nonprofits with their technology needs. Badshah has been in the field of community development for over twenty-five years in various capacities in academia, nonprofits, and business.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2010
Langue
anglais
ISBN 10 
0470639970
ISBN 13 
9780470639979
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

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