Advertising and Society: An Introduction, 2nd Edition - Couverture souple

Pardun, Carol J.

Couverture souple

ISBN 10 : 0470673095 ISBN 13 : 9780470673096

Editeur : Wiley-Blackwell, 2013

Synopsis

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

• Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
• Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
• Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented
• Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
• Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

A propos du livre

À propos de l?auteur

Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.

Détails de l'édition

• Éditeur: Wiley-Blackwell
• Date d'édition: 2013
• ISBN 10: 0470673095
• ISBN 13: 9780470673096
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 2
• Nombre de pages: 312
• Coordonnées du fabricant: non disponible