Cases to Accompany Contemporary Strategy Analysis - Couverture souple

Grant, Robert M.

 
9780470686331: Cases to Accompany Contemporary Strategy Analysis
Couverture souple
ISBN 10 : 0470686332 ISBN 13 : 9780470686331
Editeur : John Wiley & Sons Ltd, 2010

Synopsis

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis. New cases include: Manchester United: Preparing for Life without Ferguson Starbucks Easyjet vs. Ryanair DVD Wars Google Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009. These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization. Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges. Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This popular casebook is now available in a more compact andupdated edition. In response to requests from instructors andstudents for cases that require less reading time, all the casesare shorter than those in previous editions. Written by Rob Grantto accompany his text, Contemporary Strategy Analysis 7thedition, each case is designed to enable students to applyparticular concepts and techniques of strategy analysis. New cases include: Manchester United: Preparing for Life without Ferguson Starbucks Easyjet vs. Ryanair DVD Wars Google Further cases, including the US Airline Industry, Ford and theWorld Automobile Industry, Richard Branson and the Virgin group ofCompanies, Wal–Mart Stores Inc, Harley–Davidson and GeneralElectric & Jeff Immelt have been updated to 2009. These contemporary cases allow students unparalleled insightinto determinants of competition; the basis of competitiveadvantage; the challenges of developing new organizationalcapabilities; the design of strategies for exploiting innovation;and the opportunities and pitfalls of internationalization. Used alongside the Contemporary Strategy Analysis text,or as a standalone resource, the cases allow today′s students andexecutives to apply key strategy concepts and frameworks totop–level decision making at companies that face critical strategicchallenges. Full teachings notes to the cases will be available uponpublication at the companion website www.contemporarystrategyanalysis.com

Quatrième de couverture

This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today′s rapid technological changes and increasingly international markets compound the difficulties of decision–making.

The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well–known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy.

Used in conjunction with the best–selling Contemporary Strategy Analysis, Third Edition, or as a stand–alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today′s changing world.

For further information including sample pages please visit: http://www.blackwellpublishers.co.uk/grant/

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
2010
Langue
anglais
ISBN 10 
0470686332
ISBN 13 
9780470686331
Reliure
Broché
Nombre de pages
430
Coordonnées du fabricant
non disponible
Personne responsable
non disponible