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The Age of Responsibility: CSR 2.0 and the New DNA of Business - Couverture rigide

Visser, Wayne

 
9780470688571: The Age of Responsibility: CSR 2.0 and the New DNA of Business
Couverture rigide
ISBN 10 : 0470688572 ISBN 13 : 9780470688571
Editeur : John Wiley & Sons Inc, 2011

Synopsis

The new generation of CSR

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

  • Provides a 'second generation' approach to CSR that will breathe new life into the movement
  • Can increase the effectiveness of CSR as a strategy to create positive change in society through business
  • Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Wayne Visser is Founder and Director of the think-tank CSR International and the author/editor of twelve books, including nine on the role of business in society. In addition, he is a Senior Associate at the University of Cambridge Programme for Sustainability Leadership, Professor of Sustainability at Magna Carta College, Oxford, and Adjunct Professor in CSR at the La Trobe Graduate School of Management in Australia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
0470688572
ISBN 13 
9780470688571
Reliure
Relié
Numéro d'édition
2
Nombre de pages
408
Coordonnées du fabricant
non disponible
Personne responsable
non disponible