Articles liés à Statistics in Market Research

Statistics in Market Research - Couverture souple

Chakrapani, Chuck

 
9780470689370: Statistics in Market Research
Couverture souple
ISBN 10 : 0470689374 ISBN 13 : 9780470689370
Editeur : John Wiley & Sons, 2009

Synopsis

Offering a comprehensive overview of statistics in market research

Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Chuck Chakrapani is a research methodologist, educator, author, expert witness, and magazine and journal editor.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons
Date d'édition
2009
Langue
anglais
ISBN 10 
0470689374
ISBN 13 
9780470689370
Reliure
Broché
Nombre de pages
234
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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