The Strategy Pathfinder: Core Concepts and Live Cases - Couverture souple

Angwin, Duncan; Cummings, Stephen; Smith, Chris

Couverture souple

ISBN 10 : 0470689463 ISBN 13 : 9780470689462

Editeur : John Wiley & Sons Ltd, 2011

Synopsis

This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. * An innovative introduction to strategy. * Makes readers active producers of strategy, rather than passive recipients of received wisdom. * Presents essential pathways through the strategy jungle. * Each case provokes discussion about a key theoretical theme. * Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. * Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. * Supported by online lecturer supplements.

A propos du livre

À propos de l?auteur

Duncan Angwin is Professor of Strategy at Oxford Brookes University, Oxford, United Kingdom. Stephen Cummings is Professor of Strategy at Victoria Management School, Victoria University of Wellington, New Zealand Chris Smith is Senior Lecturer in Strategy at University of Adelaide, Australia.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0470689463
• ISBN 13: 9780470689462
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 472
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible