Decision Analysis for Management Judgment: Fourth Edition - Couverture souple

Goodwin, Paul

Couverture souple

ISBN 10 : 0470714395 ISBN 13 : 9780470714393

Editeur : John Wiley & Sons Ltd, 2009

Synopsis

New, ship fast, delivered in 5 days No PO Box.

A propos du livre

Quatrième de couverture :

In an increasingly complex world, decision analysis has a majorrole to play in helping decision–makers to gain insights into theproblems they face. Decision Analysis for ManagementJudgment is unique in its breadth of coverage of decisionanalysis methods. It covers both the psychological problems thatare associated with unaided managerial decision making and thedecision analysis methods designed to overcome them. It ispresented and explained in a clear, straightforward manner withoutusing mathematical notation. The fourth edition has been fully revised and updated andincludes a number of changes to reflect the latest developments inthe field. A new chapter brings together enhancements of the simplemulti–attribute rating method (SMART) and alternatives, such as theAHP, Even–Swaps, and Macbeth. Chapter 2 now includes topics like decoy effects and the effectof emotions on decisions. The merits of snap decisions and choicearchitectures are assessed There is extended discussion of scenario planning, expertsystems and linear models. New sections cover prediction markets, calibration ofprobabilities, and implementing the Delphi method. Includes new web material such as cases and multiple choicequestions. The book is intended for MBA students and business andmanagement undergraduates who are not specialist mathematicians. Itwill also appeal to practising managers. The companion website canbe found at: www.wileyeurope.com/college/goodwin

Biographie de l'auteur :

Paul Goodwin is Professor of Management Science at the School ofManagement, University of Bath. His research interests focus on therole of management judgment in forecasting and decision–making andhe has published in key journals in the field. He is an AssociateEditor of the International Journal of Forecasting and amember of the editorial board of the Journal ofBehavioural Decision Making.

George Wright is Professor of Management at the Business School,Durham University. He is the founding Editor of the Journal ofBehavioral Decision Making and an Associate Editor of twoforecasting journals: International Journal of Forecastingand the Journal of Forecasting. He is also an AssociateEditor of Decision Support Systems and a member of theeditorial board of Journal of Multi–Criteria DecisionAnalysis.

À propos de cette édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2009
• ISBN 10: 0470714395
• ISBN 13: 9780470714393
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 468