Competitive Strategy For Dummies - Couverture souple

Pettinger, Richard

 
9780470779309: Competitive Strategy For Dummies
Couverture souple
ISBN 10 : 0470779306 ISBN 13 : 9780470779309
Editeur : For Dummies, 2009

Synopsis

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include:

  • What Competitive Strategy actually is
  • The foundations of strategy and the five forces of competition
  • Assessing the competition and strategic management in action
  • Developing a competitive strategy
  • Looking to the future and mergers and acquisitions

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
For Dummies
Date d'édition
2009
Langue
anglais
ISBN 10 
0470779306
ISBN 13 
9780470779309
Reliure
Broché
Numéro d'édition
1
Nombre de pages
392
Coordonnées du fabricant
non disponible
Personne responsable
non disponible