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Synopsis
A professional's guide to forecasting budget allocations and planning brand marketing campaigns 360 degrees marketing is a proprietary method of looking at brand marketing developed by Ogilvy & Mather's international partners. As companies seek new ways to globalize, this original concept offers a useful and dynamic framework from which companies can effectively plan their brand marketing and budget allocation. In 360 degrees Brand, Mike Murphy and Mark Blair-both seasoned Ogilvy & Mather employees-reveal this new method to readers and explain in simple, straightforward terms how it works. Filled with a variety of case studies including IBM, American Express, Pond's Institute, Nestle, and Milo, this book is a practical and useful guide for all marketers. Expert advice and in-depth insights will help marketers and advertisers allocate their resources and combine all elements of the communication mix in an effective and cohesive manner. Mike Murphy (Singapore) and Mark Blair (Tokyo) are both part of Ogilvy & Mather, Asia-Pacific.
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The 360 Degree Brand in Asia : Creating More Effective Marketing Communications
Edité par
Wiley & Sons, Incorporated, John, 2003
ISBN 10 : 0470820578
ISBN 13 : 9780470820575
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 55881410-20
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EUR 11,97
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Expédition nationale : Etats-Unis
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The 360 Degree Brand in Asia: Creating More Effective Marketing Communications
Edité par
Wiley, 2003
ISBN 10 : 0470820578
ISBN 13 : 9780470820575
Ancien ou d'occasion
Couverture rigide
Vendeur : Blue Vase Books, Interlochen, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. N° de réf. du vendeur BVV.0470820578.G
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EUR 27,32
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Expédition nationale : Etats-Unis
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The 360 Degree Brand in Asia ; Creating More Effective Marketing Communications
Edité par
Wiley, 2003
ISBN 10 : 0470820578
ISBN 13 : 9780470820575
Ancien ou d'occasion
Couverture rigide
Vendeur : Antikvariat Fryc, Liberec, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Hardcover with dust jacket. Etat : Very Good. The 360 Degree Brand in Asia ; Creating More Effective Marketing Communications - Blair, Mark & Armstrong, Richard & Murphy, Mike *** [EN] Categories: English Books; Self-Help & Motivation | Condition: very good | Binding: Hardcover with dust jacket *** [DE] Kategorien: Englische Bücher; Motivationsliteratur | Zustand: sehr gut | Einband: Gebundene Ausgabe mit Schutzumschlag *** [CZ] Kategorie: Anglicke knihy; Motivacni literatura | Stav: velmi dobry | Vazba: puvodni, pevna s prebalem. N° de réf. du vendeur F-11367118
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The 360 Degree Brand in Asia: Creating More Effective Marketing Communications
Edité par
Wiley, 2003
ISBN 10 : 0470820578
ISBN 13 : 9780470820575
Ancien ou d'occasion
Couverture rigide
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
hardcover. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. N° de réf. du vendeur ERICA80004708205786
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EUR 60,07
Expédition à EUR 29,16
Expédition depuis Royaume-Uni vers Etats-Unis
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The 360 Degree Brand in Asia: Creating More Effective Marketing Communications
Edité par
John Wiley & Sons, 2003
ISBN 10 : 0470820578
ISBN 13 : 9780470820575
Ancien ou d'occasion
Brossura
Vendeur : Libro Co. Italia Srl, San Casciano Val di Pesa, FI, Italie
Évaluation du vendeur 4 sur 5 étoiles
Brossura. Etat : fine. English Text.West Sussex, 2003; paperback, pp. 250. A professional's guide to forecasting budget allocations and planning brand marketing campaigns 360° marketing is a proprietary method of looking at brand marketing developed by Ogilvy & Mather's international partners. As companies seek new ways to globalize, this original concept offers a useful and dynamic framework from which companies can effectively plan their brand marketing and budget allocation. In 360° Brand, Mike Murphy and Mark Blair-both seasoned Ogilvy & Mather employees-reveal this new method to readers and explain in simple, straightforward terms how it works. Filled with a variety of case studies including IBM, American Express, Pond's Institute, Nestlé, and Milo, this book is a practical and useful guide for all marketers. Expert advice and in-depth insights will help marketers and advertisers allocate their resources and combine all elements of the communication mix in an effective and cohesive manner.Mike Murphy (Singapore) and Mark Blair (Tokyo) are both part of Ogilvy & Mather, Asia-Pacific. Libro. N° de réf. du vendeur 3710870
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EUR 80,75
Expédition à EUR 21
Expédition depuis Italie vers Etats-Unis
Expédition depuis Italie vers Etats-Unis
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