The 22 Irrefutable Laws of Advertising and When to Violate Them - Couverture rigide

Newman, Michael

Couverture rigide

ISBN 10 : 047082106X ISBN 13 : 9780470821060

Editeur : John Wiley & Sons (Asia) Pte Ltd, 2004

Synopsis

A breakthrough guide to the universal principles underlying great advertising Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills. Michael Newman (Palm Beach, Australia) is a former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. While at Saatchi, he was Australia's most awarded creative director.

A propos du livre

À propos de l?auteur

Author is the former Executive Creative Director of Saatchi & Saatchi Australia and Director of the giant agencys Worldwide Toyota Board. During this time he was Australias most awarded Creative Director. He was at the forefront of the groundbreaking Saatchi creative work on giant accounts like Toyota. He led the agency to numerous wins at the Cannes Advertising Festival. Hes a sought after judge on award juries and is well known for his articles and speeches in various trade magazines and industry publications. As a writer and creative director, he has won numerous national and international creative awards including Cannes, Caxton, D&AD and AFA Golden Pinnacle for Effectiveness. He is now Principal Director at brandnewman, an ideas resource for advertisers and agencies

Détails de l'édition

• Éditeur: John Wiley & Sons (Asia) Pte Ltd
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 047082106X
• ISBN 13: 9780470821060
• Reliure: Relié
• Nombre de pages: 250
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible