Articles liés à Measuring Marketing: 103 Key Metrics Every Marketer...
Synopsis
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
John Davis is a Practice Associate Professor of Marketing at Singapore Management University where he is also Director of the Center for Marketing Excellence.He is the author of Magic Numbers for Consumer Marketing, and is founder of Brand New View, a global tr5aning and consulting company. John teaches and consults with companies around the world, and is a feature speaker at conferences. he has founded two award winning companies and let marketing teams at Nike, Informix and Transamerica. He earned his MBA from Columbia University and his BA from Stanford University.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Measuring Marketing: 103 Key Metrics Every Marketer...
Image d'archives
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Edité par
John Wiley and Sons Ltd, 2006
ISBN 10 : 0470821329
ISBN 13 : 9780470821329
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities. N° de réf. du vendeur 00102074142
Acheter D'occasion
EUR 7,67
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Edité par
John Wiley and Sons Ltd, 2006
ISBN 10 : 0470821329
ISBN 13 : 9780470821329
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities. N° de réf. du vendeur 00100757434
Acheter D'occasion
EUR 7,67
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Edité par
Wiley, 2006
ISBN 10 : 0470821329
ISBN 13 : 9780470821329
Ancien ou d'occasion
Couverture souple
Vendeur : Bay State Book Company, North Smithfield, RI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. N° de réf. du vendeur BSM.1EVEF
Acheter D'occasion
EUR 7,67
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Measuring Marketing : 103 Key Metrics Every Marketer Needs
Edité par
Wiley & Sons, Incorporated, John, 2006
ISBN 10 : 0470821329
ISBN 13 : 9780470821329
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 14137440-6
Acheter D'occasion
EUR 7,85
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Measuring Marketing : 103 Key Metrics Every Marketer Needs
Edité par
Wiley & Sons, Incorporated, John, 2006
ISBN 10 : 0470821329
ISBN 13 : 9780470821329
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 578276-75
Acheter D'occasion
EUR 7,85
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Measuring Marketing : 103 Key Metrics Every Marketer Needs
Edité par
Wiley & Sons, Incorporated, John, 2006
ISBN 10 : 0470821329
ISBN 13 : 9780470821329
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 14137440-6
Acheter D'occasion
EUR 7,85
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0470821329I4N00
Acheter D'occasion
EUR 9,22
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Edité par
Wiley, 2006
ISBN 10 : 0470821329
ISBN 13 : 9780470821329
Ancien ou d'occasion
Couverture souple
Vendeur : Blue Vase Books, Interlochen, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. N° de réf. du vendeur BVV.0470821329.G
Acheter D'occasion
EUR 9,25
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Edité par
John Wiley and Sons Ltd, 2006
ISBN 10 : 0470821329
ISBN 13 : 9780470821329
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities. N° de réf. du vendeur CIN0470821329VG
Acheter D'occasion
EUR 9,51
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Measuring Marketing: 103 Key Metrics Every Marketer Needs
Edité par
John Wiley and Sons Ltd, 2006
ISBN 10 : 0470821329
ISBN 13 : 9780470821329
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing's many stakeholders to be accountable for its strategies and activities. N° de réf. du vendeur CIN0470821329G
Acheter D'occasion
EUR 9,51
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)