22 Irrefutable Laws of Advertising: And When to Violate Them - Couverture souple

Newman, Michael

Couverture souple

ISBN 10 : 0470821868 ISBN 13 : 9780470821862

Editeur : John Wiley & Sons Ltd, 2006

Synopsis

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.

A propos du livre

À propos de l?auteur

Michael Newman studied law, but soon switched to advertising. As executive creative director at Saatchi & Saatchi in Australia, during the agency's years of prolific growth, he became the country's most awarded creative director, bringing home a pride to Cannes Lions, including Australiaa s only Gold for TV campaigns in 2001. He sat on the agency's worldwide creative board until 2001. He later became an executive creative director for rival group, M&C Saatchi, in South East Asia, before launching M&C Saatchi's second agency network, DNA, in Australia in early 2004. He's been a regular columnist for trade magazines across several countries and is a sought after judge for international advertising award juries. Michael heads the ideas company, brandnewman, and is also the author of the acclaimed advertising book, Creative Leaps.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0470821868
• ISBN 13: 9780470821862
• Reliure: Broché
• Nombre de pages: 350
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible