Articles liés à KFC in China: Secret Recipe for Success

KFC in China: Secret Recipe for Success - Couverture souple

Liu

 
9780470823842: KFC in China: Secret Recipe for Success
Couverture souple
ISBN 10 : 0470823844 ISBN 13 : 9780470823842
Editeur : Wiley, 2008

Synopsis

Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

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À propos de l'auteur

Former vice president of business development and a member of Tricon Restaurants' Executive Committee, Warren Liu was integral to KFC's stunning success in China.
A Harvard MBA, Warren was also formerly Senior Vice President & General Manager, Greater China of MasterCard International.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2008
Langue
anglais
ISBN 10 
0470823844
ISBN 13 
9780470823842
Reliure
Broché
Nombre de pages
206
Coordonnées du fabricant
non disponible
Personne responsable
Wiley-VCH GmbH
product_safety@wiley.com

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