China's Creative Imperative: How Creativity Is Transforming Society and Business in China - Couverture souple

Sinha, Kunal

 
9780470823859: China's Creative Imperative: How Creativity Is Transforming Society and Business in China
Couverture souple
ISBN 10 : 0470823852 ISBN 13 : 9780470823859
Editeur : John Wiley & Sons Ltd, 2008

Synopsis

In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative. Whether it is a student attempting to be noticed by a recruiting company in class, or a small clothes store--one among the scores of businesses ? in the underground "Fashion Lady" market in Nanjing, or a poor migrant labourer with only 25 square feet of space to live in, or a Vienna?bound music composer -- it is essential for them all to unlock the creative potential that lies within. When you have to compete with another 1.3 billion people to make yourself heard and recognized, the only way of doing it is by being creative. This book will make you rethink Chinaa s creative potential.

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À propos de l?auteur

Kunal Sinha is Executive Director-Discovery at Ogilvy & Mather grater China, where he oversees the consumer insight & knowledge management function across all divisions of the company. He is a five-time winner of the WPP Atticus award for Original thinking in marketing services, and has won the Grand Prix twice. Kunal has been adjunct faculty at the Indian Institute of Mass Communication and an invited speaker at London business School, Kent State University, Johns Hopkins University. He has authored a large number of papers and articles in academic and business journals, including a paper on "Marketing to India's Underserved Consumers" presented at Harvard Business School. Kunal has also published two books, An Ordinary Traveler, about travels in South Asia and A Banarasi on Varanasi, an insider's perspective on Hinduism's holiest city. He lives in Shanghai with his wife and daughter.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
2008
Langue
anglais
ISBN 10 
0470823852
ISBN 13 
9780470823859
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible