Made in China: Secrets of China's Dynamic Entrepreneurs - Couverture rigide

Nie, Winter; Xin, Katherine

 
9780470824368: Made in China: Secrets of China's Dynamic Entrepreneurs
Couverture rigide
ISBN 10 : 0470824360 ISBN 13 : 9780470824368
Editeur : John Wiley & Sons Ltd, 2009

Synopsis

Insight and analysis on the strategies that have led to China's rapid economic expansion China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out. Winter Nie (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD. Katherine Xin (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies around the world. Lily Zhang (Shanghai, China) is a Research Associate at IMD. She has worked at Dow Jones China for more than four years and as a journalist for The Economist Group for two years.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Winter Nie (Lausanne, Switzerland) is a professor in the Operations and Service Management programs at IMD. Katherine Xin (Shanghai, China) is a professor at IMD with extensive teaching, research, and consulting experience at universities and companies around the world. Lily Zhang (Shanghai, China) is a Research Associate at IMD. She has worked at Dow Jones China for more than four years and as a journalist for The Economist Group for two years.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
2009
Langue
anglais
ISBN 10 
0470824360
ISBN 13 
9780470824368
Reliure
Relié
Nombre de pages
220
Coordonnées du fabricant
non disponible
Personne responsable
non disponible