Articles liés à Advanced Brand Management: Managing Brands in a Changing...
Synopsis
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as:
- How to gain and use valuable consumer insights
- How to use emotion to secure brand success
- How to create a brand vision
- How to create a power brand strategy
- How to develop positioning strategies that bring outstanding results
- How to respond to brand architecture challenges
- What to consider in extending, revitalizing, repositioning, and deleting brands
- How to build a brand culture, engage employees, and carry out internal branding
- How to create a total communications strategy
- How to address critical issues in brand management, and the role of speed, agility, and innovation
- How to structure brand guardianship and management
- How to track brand success
More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include:
- Google; Twitter; MySpace; Facebook; Zara; Opus; Chivas Regal; MTV; P&G; Coca-Cola; Absolut; Nike; LG; Apple; The Obama presidential campaign
- Plus more...
This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity.
Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr. Paul Temporal is Asia's leading global expert on brand strategy and management. He has over 25 years of experience in consulting and training, and is a much sought after speaker. He has consulted for many of the top corporations and governments in Asia and across the world, and is well known for his practical and results-oriented approach. He is an Associate Fellow at the University of Oxford's Said Business School and Green Templeton College, as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University, China. Dr. Temporal has published numerous bestselling books, including Branding in Asia, Romancing the Customer, Hi-Tech Hi-Touch Branding, Asia's Star Brands, and The Branding of MTV. He can be contacted at temporalbrand.com.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Ltd
- Date d'édition2010
- ISBN 10 0470824492
- ISBN 13 9780470824498
- ReliureRelié
- Langueanglais
- Numéro d'édition2
- Nombre de pages372
- Coordonnées du fabricantnon disponible
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Advanced Brand Management: Managing Brands in a Changing World
Edité par
John Wiley and Sons Ltd, United Kingdom, Chichester, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006730129
Quantité disponible : 1 disponible(s)
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Advanced Brand Management : Managing Brands in a Changing World
Edité par
Wiley & Sons, Incorporated, John, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP96033567
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Advanced Brand Management
Edité par
Wiley, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Couverture rigide
Vendeur : Hamelyn, Madrid, Espagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : Como nuevo. : Este libro es una guía completa para la gestión de marcas en un mundo en constante cambio. Paul Temporal, experto en marcas de renombre mundial, explica cómo desarrollar y gestionar estrategias sofisticadas que aseguren un valor de marca sostenible. El autor aborda temas como la obtención de valiosos conocimientos del consumidor, el uso de la emoción para asegurar el éxito de la marca y la creación de una cultura de marca sólida. Con más de 40 estudios de caso, este libro es un recurso indispensable para cualquier persona responsable de una marca, ya sea en una empresa establecida o en una nueva. EAN: 9780470824498 Tipo: Libros Categoría: Negocios y Economía Título: Advanced Brand Management Autor: Paul Temporal Editorial: John Wiley & Sons Ltd Idioma: en Páginas: 256 Formato: tapa dura. N° de réf. du vendeur Happ-2023-05-11-a245ef89
Quantité disponible : 1 disponible(s)
Image d'archives
Advanced Brand Management: Managing Brands in a Changing World
Edité par
Wiley, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Couverture rigide
Vendeur : Hamelyn, Madrid, Espagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : Muy bueno. Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker Paul Temporal's new book is interesting, entertaining, well-written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! - Al Ries Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia's future lies in strategic solutions. - Miles Young EAN: 9780470824498 Tipo: Libros Categoría: Libros universitarios y de estudios superiores| Negocios y finanzas Título: Advanced Brand Management: Managing Brands in a Changing WorldAutor: Paul Temporal Editorial: John Wiley & Sons Inc; 2nd edición (19 febrero 2010) Idioma: EN Páginas: 372 Formato: Tapa dura Peso: 690 Año de publicación: 2010. N° de réf. du vendeur Happ-2022-11-16-2a25cd99
Quantité disponible : 1 disponible(s)
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Advanced Brand Management: Managing Brands in a Changing World
Edité par
Wiley, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.8. N° de réf. du vendeur G0470824492I4N00
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Advanced Brand Management: Managing Brands in a Changing World
Edité par
Wiley, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780470824498. N° de réf. du vendeur 9733095
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Advanced Brand Management: Managing Brands in a Changing World From Vision to Valuation
Edité par
Wiley, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Couverture rigide
Vendeur : Book Broker, Berlin, Allemagne
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Etat : Gut. 2. 372 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Schutzumschlag weist Gebrauchsspuren auf. Leichte Gebrauchsspuren. Ehemaliges Bibliotheksexemplar. Sprache: Englisch Gewicht in Gramm: 690 Gebundene Ausgabe, Maße: 16 cm x 2.92 cm x 23.62 cm. N° de réf. du vendeur 661171926
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Advanced Brand Management: Managing Brands in a Changing World
Edité par
Wiley, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Couverture rigide
Vendeur : One Planet Books, Columbia, MO, Etats-Unis
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hardcover. Etat : Good. 2nd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 001077337U
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Advanced Brand Management: Managing Brands in a Changing World
Edité par
Wiley, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Couverture rigide
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. 2nd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 001077337U
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Advanced Brand Management - Managing Brands in a Changing World 2e
Edité par
John Wiley and Sons Ltd, 2010
ISBN 10 : 0470824492
ISBN 13 : 9780470824498
Ancien ou d'occasion
Couverture rigide
Vendeur : OM Books, Sevilla, SE, Espagne
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Etat : Usado - bueno. N° de réf. du vendeur 9780470824498
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