Advanced Brand Management: Managing Brands in a Changing World - Couverture rigide

Temporal, Paul

3,62

29 �valuations de Goodreads

Couverture rigide

ISBN 10 : 0470824492 ISBN 13 : 9780470824498

Editeur : John Wiley & Sons, 2010

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Book by Temporal Paul

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Pr�sentation de l'�diteur :

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. – Philip Kotler

Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy–to–read style. Chock full of case studies, I especially found useful and stimulating, the author′s willingness to offer critical judgments of brand decisions. – David Aaker

Paul Temporal′s new book is interesting, entertaining, well–written, and loaded with everything you need to know to manage a brand. What more could you want? Read it! – Al Ries

Brands in Asia are a paradox. Everyone believes in them, but the ability to create them often lags far behind. To those who imagine that branding is just a passing fashion, this book is a powerful corrective. Paul Temporal describes in magisterial detail the philosophy, but above all, the practice of branding. As such, it is a vital tool for all those who believe that Asia′s future lies in strategic solutions. – Miles Young

Biographie de l'auteur :

Dr. Paul Temporal is Asia′s leading global expert on brand strategy and management. He has over 25 years of experience in consulting and training, and is a much sought after speaker. He has consulted for many of the top corporations and governments in Asia and across the world, and is well known for his practical and results–oriented approach. He is an Associate Fellow at the University of Oxford′s Said Business School and Green Templeton College, as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University, China. Dr. Temporal has published numerous bestselling books, including Branding in Asia, Romancing the Customer, Hi–Tech Hi–Touch Branding, Asia′s Star Brands, and The Branding of MTV. He can be contacted at www.temporalbrand.com.

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