Competitive Advantage in SMEs: Organising for Innovation and Change - Couverture souple

 
9780470843345: Competitive Advantage in SMEs: Organising for Innovation and Change

Synopsis

Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.

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À propos de l?auteur

Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University.

Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.