Articles liés à The Art and Science of Interpreting Market Research...
Synopsis
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.
"This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic SolutionsLes informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
David Smith is Chairman of the Incepta Marketing Intelligence Group, a leading strategic marketing intelligence organization, and a Professor at the University of Hertfordshire Business School. He is a Fellow and former Chairman of the Market Research Society (MRS), and also a Silver Medal holder of the MRS. He has received Best Paper Awards for papers presented at Market Research Society and ESOMAR events. He is a member of the British Psychological Society; the Chartered Institute of Marketing; and the Institute of Management Consultants. His doctorate in Organizational Psychology is from Bareback College, University of London.
Jonathan Fletcher is a Director of DVL Smith Ltd, one of the strategic research businesses within the Incepta Marketing Intelligence Group. He holds a research degree in philosophy from the University of Cambridge. He has given a number of papers at various industry conferences, and won the Best Methodological Paper Award at the 1999 ESOMAR Congress.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 3,60
EUR 9,33 expédition depuis Etats-Unis vers France
Destinations, frais et délaisRésultats de recherche pour The Art and Science of Interpreting Market Research...
Image d'archives
The Art & Science of Interpreting Market Research Evidence
Edité par
John Wiley & Sons, 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Ancien ou d'occasion
Couverture rigide
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-447-207
Quantité disponible : 1 disponible(s)
Image d'archives
The Art and Science of Interpreting Market Research Evidence
Edité par
- -, 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780470844243
Quantité disponible : 1 disponible(s)
Image d'archives
The Art and Science of Interpreting Market Research Evidence
Edité par
-, 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. The Art and Science of Interpreting Market Research Evidence This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780470844243
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
The Art and Science of Interpreting Market Research Evidence
Edité par
John Wiley & Sons, 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Ancien ou d'occasion
Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. N° de réf. du vendeur wbb0021685431
Quantité disponible : 1 disponible(s)
Image d'archives
The Art and Science of Interpreting Market Research Evidence
Edité par
Wiley & Sons, Incorporated, John, 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP68616771
Quantité disponible : 1 disponible(s)
Image d'archives
The Art and Science of Interpreting Market Research Evidence
Edité par
John Wiley & Sons Inc, United States, New York, 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR004288081
Quantité disponible : 3 disponible(s)
Image d'archives
The Art & Science of Interpreting Market Research Evidence: Telling True and Powerful Stories from Market Research Data
Edité par
Wiley, 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Ancien ou d'occasion
Couverture rigide
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00470844248-G
Quantité disponible : 1 disponible(s)
Image d'archives
The Art and Science of Interpreting Market Research Evidence
Edité par
Wiley (edition 1), 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Neuf
Couverture rigide
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : New. 1. Brand new item, never opened! Ship within 24hrs. APO/FPO addresses supported. N° de réf. du vendeur 0470844248-9-1
Quantité disponible : 1 disponible(s)
Image d'archives
The Art and Science of Interpreting Market Research Evidence
Edité par
Wiley, 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.4. N° de réf. du vendeur G0470844248I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
The Art and Science of Interpreting Market Research Evidence
Edité par
Wiley & Sons, Incorporated, John, 2004
ISBN 10 : 0470844248
ISBN 13 : 9780470844243
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 9429032-6
Quantité disponible : 1 disponible(s)