Managing Innovation, Design and Creativity - Couverture souple

Stamm, Bettina Von

Couverture souple

ISBN 10 : 0470847085 ISBN 13 : 9780470847084

Editeur : John Wiley & Sons Ltd, 2003

Synopsis

"Managing Innovation, Design and Creativity" is an exciting new book published in collaboration with the London based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners. This book develops an integrative approach to innovation, creativity and design, and shows how these topics fit together identifies tools and techniques that will help improve an organization's effectiveness. It provides a collection of substantive case studies drawn from both service (e.g. BBC and Bank of Scotland) and manufacturing (e.g. Black & Decker and GKN) sectors, that are supported by expert commentaries. Case teaching notes and other resources are provided on a supporting web site.

A propos du livre

À propos de l?auteur

Bettina von Stamm is based at London Business School where she is responsible for the running of the Innovation Exchange a networking initiative that offers a leading collection of resources, data, commercial information, practical advice and support relating to innovation across all fields. Bettina has a first degree in architecture and town planning, an MBA and a PhD from London Business School.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0470847085
• ISBN 13: 9780470847084
• Reliure: Broché
• Nombre de pages: 444
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible